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Towards Cleaner Entrepreneurship

Rajagopal, Ananya
Towards Cleaner Entrepreneurship
This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (S...

CHF 178.00

Women Entrepreneurs in Emerging Markets

Rajagopal, Ananya
Women Entrepreneurs in Emerging Markets
This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial...

CHF 63.00

Epistemological Attributions to Entrepreneurial Firms

Rajagopal, Ananya
Epistemological Attributions to Entrepreneurial Firms
This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing st...

CHF 157.00